Follow each design
See Meta item-level spend alongside Shopify all-channel sales, joined through exact variant and product identifiers.
Separate evidence from intent
KEEP, TEST, PAUSE, REVIEW and INSUFFICIENT DATA recommendations show their rule version, reasons and data gaps. Your Keep, Promote, Hold and Remove intentions are saved separately. Disconnecting monitoring changes your local queue while preserving financial history.
Inspect the numbers
Choose dates, inspect advertised and purchased variants separately, review cost gaps and retain unmapped spend in totals. Missing attribution remains unavailable; currency conversions name the dated rate. Journey observations are provisional when historical landing identity is unverified.
Control collection
Import progress and failure recovery are available in Sync Health. Performance recommendations wait for adequate freshness, date coverage, mapping and configured exposure thresholds.
Review before advertising changes
Manual product-set exclusion plans show affected variants and shared campaign scope, require approval and verify the observed result. Automated catalog, campaign and exclusion writes remain blocked until the capability is verified for the account.